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company info |
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| Who are
we? |
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Binoculars Canada is an electronic commerce division
of Forest City Image Centre. With years of experience
in the optical & imaging marketplace in SouthWestern
Ontario, we launched Binoculars Canada to provide national
coverage giving everyone
the opportunity of shopping at our store. We are extremely
proud of the reputation we have earned over the past
14 years in the Canadian retail marketplace.
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In our retail store, our commitment to customer service
is second to none. This commitment continues on-line
with Binoculars Canada. We doubt you will find another
store anywhere that has the knowledge and talent that
we have. That's a bold statement but it's true! Our
Binoculars Canada staff include Certified Photographic
Consultants, a certified photofinishing engineer and
a professional Systems Design engineer.
Every one of our industrial staff have received training from
our Canadian suppliers and they are as up to date as anybody
in the industry. It's pretty much a store policy that if we
don't know the answer to something binocular-related, we'll
find it! We're also not afraid to give opinions ... after all,
that's why you buy from us rather than a Big Box retailer who
just doesn't "get it"! We do not work on commission
and we do not allow manufacturer's spiffs to sway our product
suggestions. When we say we like a pair of binoculars ... we
like it! |
Antony Chodas,
P.Eng.
President |
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| Our Reputation |
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Our commitment to
customer service is second to none. At Binoculars Canada, service
and knowledge are what sets us apart from everyone else. Any
store can sell a pair of binoculars and a tripod, but how many
can tell you why it will or will not work for you?
Our staff is told
to do one thing - help the customer! It is not uncommon
to see one of our staff trying to take a customer out
of a higher priced product and into something that is
more appropriate (why buy a $1400 binocular when a $499
one will suit your purpose better?).
Unlike many other retail stores, our sales staff do not see
dollar signs when someone walks into the store. Binoculars Canada
staff do not, will not, never will, work on commission nor are
they expected to sell "X" number of dollars per week.
Their only job is to help the customer. |
Forest City
Image Centre
London, Ontario, Canada |
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| Pricing |
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We firmly believe in offering
our customer a fair and equitable price from the start ... no
deals, no hidden offers.
Many retailers inflate their prices so they can "negotiate"
down to the selling price that is actually fair, thus giving
the impression of offing to "deal" their price.
This is misleading and unethical in our opinion and is not
something we believe in.
We believe in supporting Canada and to that end, we buy ONLY
from authorized Canadian suppliers and we try to compete with
large Canadian & US internet companies fairly and aggressively.
Low price is something we strive to maintain, yet there are
times that our competition will lower a price before we catch
it or we simply 'goof' and price an item too high. The absolute
lowest price is impossible to maintain, as there are always
stores that monitor retail pricing (like ourselves) or are
desperate for cash flow and will undercut anyone just to make
a quick buck. Bear in mind that these types of practices do
not lend themselves to a long-term commitment toward the customer
and the store may not be around long enough to help if there
is ever a need for service or assistance.
We will almost always* match a competitor's price on any IN
STOCK item that is not end-of-line. This 'in stock' policy
is to combat the many stores that entice customers to shop
at their store by offering ridiculous pricing on an item that
is available in limited quantities and in some cases, these
stores do not even have the item, at all. (Anyone can offer
a fantastic, below cost price on an item they really don't
have because they never have to actually 'stock or sell' the
product).
We will offer a refund if you ever find the exact same item
at a lower price (Canadian product in a Canadian store) within
7 days of making your purchase. We need notification in writing
and any supporting documentation via e-mail or Canada Post
mail. This is more than fair and allows our customers to shop
knowing that they are receiving a fair price.
Whatever the situation - if you have seen an item cheaper
at our competitor or if you feel that we have priced something
to high, tell us and we'll do our utmost to rectify the problem.
Binoculars Canada wants to keep our customers happy and satisfied.
*Conditions Apply |
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After being recommended to you by my Father, I just last week purchased a set of Zeiss Compact binoculars from you. They arrived yesterday and met my high expectations.
Thank you for being fast, reliable, and Canadian. I hope to deal with you more in the future.
Do you have an email distribution list wherein customers can be informed of sales, specials, and new products? If so, I`d like to be on it. If not, why not?!
Regards,
Kolin |
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