1. Personal Information & Collection – BINOCULARS CANADA will, in the course of doing business with its customers, request and keep personal information which may include name, address, email address, gender, telephone number, opinions, evaluations, credit and related financial information (including name on credit card, credit card number and expiry date), billing records, and service requirements. When such information is requested and supplied, we will inform you of the reason we require this information and obtain your consent, either express or implied, to such usage. BINOCULARS CANADA will collect and retain only the information that is necessary for these uses.
   
   
2. Use of Personal Information – BINOCULARS CANADA uses personal information primarily for the purpose of fulfilling orders for the products and services we sell and offer to our customers. Personal information may also be used to provide “after sale” services relating to product warranties and recalls. If you have a house account with BINOCULARS CANADA, personal information will be used to keep you informed of activity on your account and to communicate with you concerning other products and services that may interest you.
   
   
3. Disclosure and Retention of Personal Information – BINOCULARS CANADA does not sell, lease or trade personal information to third parties. To assist us to more effectively serve our customer’s needs, we may share personal information with selected suppliers and service providers so they can keep you advised of warranty and service issues and product recalls and updates. Information will also be shared with credit card companies and financial institutions and their related service companies for the purpose of fulfilling credit card transactions. Such information will only be provided as and when necessary and may be used only for the agreed purpose subject to strict rules of confidentiality. Personal information may be disclosed as required by law, such as by Court order or other legal process. Personal information will only be kept as long as required to maintain account information, to meet government record-keeping requirements and to maintain warranty and service records.
   
   
4. Accuracy of Personal Information – BINOCULARS CANADA will make every effort to ensure that the Personal Information it has on record is accurate, complete and up-to-date. If, for any reason, account information or any other Personal Information needs to be changed, deleted or up-dated, we request all customers to contact us so that our records can be properly maintained. Should a customer ever wish to verify any of their Personal Information, they should contact BINOCULARS CANADA and ask to review their information.
   
   
5. Security of Personal Information – BINOCULARS CANADA realizes the importance of keeping Personal Information confidential and our employees are required to follow strict procedures to protect the confidentiality of this information. We also have systems in place to ensure that non-authorized users cannot access the Personal Information database that BINOCULARS CANADA maintains. Further, when we receive credit card information on our e-commerce websites, we protect the security of this data through industry proven encryption technology.
   
   
6. Complaint Resolution Procedures- BINOCULARS CANADA is committed to resolving any complaints or disputes quickly and efficiently. Should you have any concerns or questions about our Privacy Policy or practices, please contact us by calling 661-0325 (800-668-3456 for out of town customers), or by e-mailing us at www.binocularscanada.com, or by mail at 217 Dundas Street, London, Ontario, N6A 1H1. Our designated Privacy and Security Coordinator will be pleased to handle your inquiry. In the event that you wish to file a complaint concerning our Privacy Policy or practices, our Privacy and Security Coordinator will make every effort to resolve your complaint promptly to your satisfaction. In the event that a complaint cannot be satisfactorily handled through our normal internal procedures, BINOCULARS CANADA is prepared to refer the dispute to an independent third party and to abide by the ruling of that arbiter.
   
   
7. Changes to the Privacy Policy – BINOCULARS CANADA reserves the right to make changes to this Privacy Policy and requests that you visit our website www.binocularscanada.com to view the most current version of this Privacy Policy.

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